More customers.
Lower costs.
Less busywork.

Anthony started his first agency in 1995, building dynamic websites wired into mainframes, phone systems, and proprietary platforms. Clients included U.S. Bancorp, Honeywell, Polaris, and United Healthcare. In 2011 he ran technology and marketing for an e-commerce holding company that Inc. ranked the second-fastest-growing retailer in the country, doubling year-over-year sales of one of its stores in four months and nearly tripling them in five.

Marketing and engineering have never been separate disciplines for him. He has personally built the landing pages, funnels, ad campaigns, email programs, and long-form copy behind direct-response work that produced 1,000+ new members in under three weeks for a national membership association, repeated it six months later, and moved more than a third of the existing customer base to renew early at a higher rate.

At TopHands he owns solution architecture and the delivery methodology: how work gets defined before anything is built, how it gets verified by a different model than the one that wrote it, and what has to be true before it reaches a client.

Bill began his technology career more than 25 years ago as an engineer working on compute and data storage platforms. As companies adopted business intelligence, then data science, and now artificial intelligence, his technical curiosity and his instinct to educate expanded with them. He has led support, engineering, and sales teams at startups including 3PAR Data, Kaminario, Iguazio, and Hammerspace, and at large companies including IBM, Hewlett Packard, and DataDirect Networks.

He was an adjunct computer science professor at Brookdale Community College for ten years, from 2010 to 2020, and education remains a throughline in everything he does. Bill earned a Master of Science in Information Systems and an MBA in Technology Management, both from Stevens Institute of Technology, and graduated with Cohort 7 of the Harvard Business Analytics Program.

Bill is an active member and current board member of the New Jersey Society of Information Management, and has served on several other nonprofit boards. His combination of technical depth and domain experience across industries is what makes him a trusted advisor to his clients and partners.